Velune Skincare

Packaging Context

Self-initiated skincare packaging concept. A calm premium skincare packaging system built around routine simplicity, thoughtful formulas, and product-family clarity.

The Challenge

Objectives

The packaging system was built to stay clear across product family, retail, and digital touchpoints.

• Build a recognizable packaging family for serum, moisturizer, cleanser, and routine set
• Create a clear front/back information hierarchy
• Use color coding without fragmenting the brand
• Support retail, e-commerce, and social presentation
• Avoid medical or clinical overclaiming

Structural Direction

Serum glass bottle with carton; moisturizer jar with carton; cleanser tube or bottle; coordinated routine-set outer box.

Materials and Finishes

Frosted glass, soft-touch uncoated cartons, restrained foil or embossing, recyclable paperboard, matte labels.

Label and Variant System

Consistent label grid, product-type color coding, ingredient icon set, routine-step numbering, bilingual-ready information zones. Elegant serif for product names; neutral sans-serif for ingredients, directions, and regulatory copy.

Final Packaging Presentation Set

The gallery follows the supplied packaging brief, source board hierarchy, and exact image manifest.

Portfolio Disclosure