Nouri
Nouri is an independent functional beverage packaging concept developed to demonstrate packaging strategy, structural thinking, label hierarchy, materials, variants, retail presentation, and e-commerce communication.

Independent functional beverage packaging concept
2026
Packaging Designer, Brand Strategist, Art Director
4 weeks
Project Gallery
Images and videos
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Packaging Context
Independent functional beverage packaging concept. A modern functional beverage range designed around clear flavor, purpose, and ingredient communication without medical-style overclaiming.

The Challenge
Objectives
The packaging system was built to stay clear across product family, retail, and digital touchpoints.
- Create a high-impact can system
- Differentiate flavors and functional purposes
- Keep claims cautious and readable
- Support multipacks and e-commerce
- Build strong shelf recognition
Structural Direction
330 ml slim cans, four-can carton, variety multipack, e-commerce shipping box.

Materials and Finishes
Matte aluminum, spot gloss on flavor symbol, recyclable paperboard multipacks, minimal ink coverage.
Label and Variant System
Flavor-color bands, clear ingredient panel, purpose icon, caffeine/sugar disclosure, flavor and function hierarchy. Bold geometric sans-serif for NOURI and flavor names; clean utility sans-serif for ingredients and functional information.


Final Packaging Presentation Set
The gallery follows the supplied packaging brief, source board hierarchy, and exact image manifest.




Portfolio Disclosure
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