Urban Grind Coffee Campaign
Urban Grind is an independent social-media campaign concept for a fictional specialty cafe. The campaign promotes seasonal cold-brew drinks while connecting the product to city routines, work sessions, morning movement, and social cafe culture.
Independent cafe campaign concept
2026
Social Media Designer, Campaign Designer, Art Director, Photo Compositor
3 weeks
Project Gallery
Images and videos
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Campaign Overview
Independent cafe campaign concept. Urban Grind is an independent social-media campaign concept for a fictional specialty cafe. The campaign promotes seasonal cold-brew drinks while connecting the product to city routines, work sessions, morning movement, and social cafe culture.
Campaign Challenge
Visual and Platform Direction
Urban Grind mixes espresso brown, cream, burnt orange, charcoal, cobalt accents, paper texture, cropped city motion, bold condensed typography, menu stickers, and structured flavor labels. The final gallery now uses supplied campaign posts, with the cover rebuilt as a social-media mockup using the strongest visuals from this same set.
Content System
This case study is presented as a complete campaign system, not isolated one-off posts.
- Product
- Lifestyle
- Promotion
- Education
Campaign Deliverables
Deliverables cover campaign cover, feed posts, platform-ready social layouts, and final gallery presentation.
- Seasonal hero post
- Drink and lifestyle post series
- Product carousel
- Flavor-note post
- Offer post
- Story sequence
- Delivery banner
- Mobile feed mockup
- Final campaign presentation
Final Social Post Gallery
The gallery uses the corrected social post artwork supplied for this campaign, with the cover as the first image.
Tools and Production Role
Social Media Designer, Campaign Designer, Art Director, Photo Compositor
- Adobe Photoshop
- Adobe Illustrator
- Figma
Truthfulness Disclosure
More work from nearby categories.
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