Type/Trend Social Series

Campaign Overview

Personal social-design experiment. Type/Trend is a compact personal social-design experiment built around three visual actions: Shift, Repeat, and Break. Every post follows a shared grid and type system while expressing a different visual behavior for social feeds, portrait formats, stories, and potential motion studies.

Campaign Challenge

Visual and Platform Direction

Type/Trend uses black, warm white, electric red, digital blue, strict grids, oversized cropped grotesk type, repeated characters, intentional misalignment, and controlled visual interruption. The final gallery now uses supplied campaign posts, with the cover rebuilt as a social-media mockup using the strongest visuals from this same set.

Content System

This case study is presented as a complete campaign system, not isolated one-off posts.

• Typography
• Digital rhythm
• Visual interruption
• Grid experimentation
• Motion potential

Campaign Deliverables

Deliverables cover campaign cover, feed posts, platform-ready social layouts, and final gallery presentation.

• Shift post
• Repeat post
• Break post
• Portrait adaptations
• Story adaptations
• Motion-frame concepts
• Final social-grid presentation

Final Social Post Gallery

The gallery uses the corrected social post artwork supplied for this campaign, with the cover as the first image.

Tools and Production Role

Graphic Designer, Social Media Designer, Typography Designer, Art Director

• Adobe Illustrator
• Adobe Photoshop
• After Effects

Truthfulness Disclosure