Axis Type Lab
Axis Type Lab is a personal identity experiment for a typography-focused creative studio. The system is built from one modular letter skeleton that can shift, compress, and expand while remaining recognizable.
Personal typographic identity experiment
2026
Typography Designer, Logo Designer, Art Director
2 weeks
Project Gallery
Images and videos
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Identity Overview
Personal typographic identity experiment. Axis Type Lab is a personal identity experiment for a typography-focused creative studio. The system is built from one modular letter skeleton that can shift, compress, and expand while remaining recognizable.
Identity Challenge
Core Identity Idea
A modular AXIS wordmark and AX monogram built from one variable typographic skeleton.
Identity Deliverables
The presentation boards show the supplied logo artwork across identity-system and practical application contexts.
- Primary typographic logo
- AX monogram
- Variable logo states
- Black-and-white system
- Motion frames
- Poster application
- Social avatar
Final Logo Presentation Set
Every board uses the approved supplied logo artwork for this project.
Tools and Production Role
Typography Designer, Logo Designer, Art Director
- Adobe Illustrator
- Adobe Photoshop
- After Effects
Truthfulness Disclosure
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